Google AI mode updates, ChatGPT Images 2.0 & more
This week's highlights across Search, Social, PR and AI.
Search
1. Google upgrades AI Mode in Chrome
Google is rolling out updates to AI Mode in Chrome, aiming to make search more seamless and less reliant on tab-switching. Users can now view webpages side-by-side with AI responses, while also pulling in context from multiple tabs, files or images to refine queries.
The move aims to create a more integrated browsing experience for users, where search, content and AI sit in the same layer. Rather than sending users away from results, Google is increasingly trying to keep exploration within its own ecosystem.
2. EU pushes for Google to share search data with rivals
The European Commission is proposing that Google shares anonymised search data (including queries, clicks, rankings and views) with competing platforms, including AI chatbots that qualify as search engines under the DMA. A final decision is expected later this summer.
If approved, this could significantly reshape the search landscape and potentially accelerate competition in AI-powered search. However, this would only be applicable in the EEA.
3. OpenAI tests CPC ads in ChatGPT
OpenAI is reportedly testing cost-per-click (CPC) ads in ChatGPT, shifting its model from impressions to performance-based pricing. Early reports suggest clicks are priced between $3–$5, positioning the platform more directly against Google’s core search ads business.
This marks a major step in ChatGPT’s evolution from an experimental channel to a measurable performance platform, and could open up new opportunities (and competition) for search budgets if it proves effective.
Social
4. TikTok launches “creator” debit card in the UK
TikTok has partnered with Visa to roll out a new debit card for creators, designed to give faster access to earnings from things like live gifts and brand deals. The move aims to address cash flow challenges, with nearly half of creators reportedly impacted by delayed payments. It’s another sign of platforms investing more heavily in the creator economy, expanding their role from content platforms into full-scale creator infrastructure.
5. Threads teases real-time “live chats” feature
Threads is testing a new “live chats” feature, allowing creators to host real-time, one-to-many conversations that followers can subscribe to. The format is similar to Instagram’s Broadcast Channels, but with a stronger focus on live events and ongoing discussions.
If successful, it could help position Threads as a more real-time platform — something it’s been trying to build since launch — while offering brands new ways to engage audiences around key moments.
6. X introduces topic-based Custom Timelines
X has launched Custom Timelines, letting users pin feeds based on specific topics and swipe between them. Powered by its Grok AI, the feature curates content based on both topic relevance and individual user behaviour. Similar to Bluesky’s recent introduction of a feed-customising AI assistant called Attie, the move seems to signal a broader shift toward interest-based feeds, giving users more control over what they see.
PR
7. Diet Coke? For spring? Groundbreaking.
The Devil Wears Prada 2 premiered in London and New York this week, alongside a Diet Coke partnership that sees the brand integrated directly into the film, as well as activations across TV, social and in-store. The campaign also includes limited-edition packaging and promotional giveaways.
It’s a good example of how brands are moving beyond traditional product placement, building campaigns that live both inside and outside the content itself.
AI
8. OpenAI introduces “workspace agents” in ChatGPT
OpenAI has launched workspace agents in ChatGPT, allowing teams to build shared AI agents that can handle multi-step tasks like reporting, lead qualification and internal workflows. The agents can run continuously in the background and integrate with tools like Slack, as well as retain information across projects and complete multi-step workflows, distinguishing them from existing custom GPTs.
The feature is currently free until 6th May, when it will transition to a credit-based pricing model.
9. Google launches Workspace Intelligence
In similar news, Google has introduced Workspace Intelligence, a system designed to bring together data across apps like Gmail, Docs and Drive to power more context-aware AI. The tool can understand projects, prioritise tasks and generate outputs that match a user’s working style.
According to Google, “By combining the quality of Google-grade search and indexing with Gemini’s advanced reasoning, Workspace Intelligence delivers highly accurate, personalized context for every app within the secure confines of the Workspace platform.”
10. OpenAI upgrades image generation with web-aware capabilities
OpenAI has released an updated version of its image generator, ChatGPT Images 2.0, which can now pull information from the web to create more detailed and context-aware visuals. The update also improves consistency across multiple images and enhances text rendering within visuals.
That’s a wrap for this week. We’ll be back next Friday with another round-up of the best and biggest stories from across the Search-Verse™.